A bottle of Odwalla Future Shakeĭespite a net loss for most of 1997, Odwalla worked to rehabilitate its brand name. coli resulting in one death and 66 sickened customers. On October 7, 1996, Odwalla made a batch of apple juice using blemished fruit contaminated with E. Much of this growth resulted from the perception that Odwalla's products were healthier than regular juice because they were not pasteurized. It was estimated that they would reach $100 million in sales by 1999. This constant growth made Odwalla one of the largest fresh-juice companies in America by 1996, when the company was selling its products to stores in seven states and parts of Canada. Ĭontinual growth and outside investments during these years allowed the company to expand and grow: Odwalla's revenue tripled from 1994 to 1995, and in 1996 they made more than $59 million in sales, their highest ever. The following year, the company moved its headquarters to Half Moon Bay, California. Odwalla built a new production facility located in Dinuba, California, in 1994 in order to better meet production demands. Soon afterwards, Odwalla expanded into new markets when it bought two companies in the Pacific Northwest and Colorado. Odwalla went public in December 1993 ( NASDAQ:ODWA) the company had 35 delivery trucks, almost 200 employees, and made about $13 million a year. By 1992, the company employed 80 people at its company headquarters in Davenport, California, and sold around 20 different flavors of juice for between $1.50 and $2.00 a pint. Hambrecht & Quist Inc., a venture capital firm in San Francisco, was one of Odwalla's main investors at the time, investing several million dollars in the company. Odwalla was incorporated in September 1985 after five years of growth and expanded to sell products in San Francisco in 1988. Incorporation to 1996 The former headquarters of Odwalla Inc. Steltenpohl, Percy, and Bassett related this to their products, which they believe "help humans break free from the dull mass of over-processed foods so prevalent today". The name for their start-up, "Odwalla", was taken from that of a character who guided "the people of the sun" out of the "gray haze" in the song-poem "Illistrum", a favorite of the founders, which was composed by Roscoe Mitchell and performed by the Art Ensemble of Chicago jazz group, of which Mitchell was a member. They sold their product from the back of a Volkswagen van to local restaurants, employing slogans such as "soil to soul, people to planet and nourishing the body whole". The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard. Odwalla's production facility is in Dinuba, California. Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. Its headquarters was relocated to its production facility some time in the early 2020s. The brand was sold to Full Sail IP Partners in 2021. In July 2020, Coca-Cola announced it would discontinue the Odwalla brand by August 2020. In 2001, Odwalla was acquired by The Coca-Cola Company for US$181 million and became a wholly owned subsidiary. The company gradually recovered and, the following year, became profitable again. Odwalla recalled its juices and experienced a 90% reduction in sales following the event. coli outbreak and the death of at least one child, Odwalla adopted flash pasteurization and other sanitization procedures. Odwalla originally sold unpasteurized juices, to avoid altering the flavor of its juices through pasteurization. coli O157:H7 in 1996 that was caused by using bruised fruit that had been contaminated. The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993.Ī period of decline occurred as the result of a fatal outbreak of E. Founded in Santa Cruz, California in 1980 Formerly headquartered from 1995 to 2020 in Half Moon Bay, California, the company's product lines include fruit juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars, known as "food bars". ( / oʊ ˈ d w ɔː l ə/) is an American health food company based in Dinuba, California.
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